Social Media at GW
Social media is a term used to describe online tools that allow users to quickly and easily publish content, develop a following, and interact with a community. This still relatively new, and constantly evolving, form of communication has changed the way individuals and organizations communicate and interact with the public and target audiences.
The Online Strategy team oversees social media strategy for the university and runs the day-to-day management of the university's main social media accounts on Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+, and Storify.
Benefits of a Social Media Presence
Unlike other forms of communications and marketing, social media provides an opportunity for immediate feedback and interaction. Many GW divisions, schools, academic departments, administrative offices/departments, and initiatives have already discovered that social media can help to get the word out about university events, news, initiatives, and service offerings/resources, and then quickly see what the community is interested in.
Social media also allows users to monitor what the community is saying about the brand and respond to questions from a variety of audiences, including students, faculty, alumnus, parents, community members or members of the press (before reaching out to any member of the press, please contact GW Media Relations at firstname.lastname@example.org).
But to be successful in social media, it requires consistency and a significant amount of work. With that consistent effort and ongoing attention, social media can be used to:
- Promote news, events, service offerings, campaigns, resources, etc.
- Share photos and videos
- Monitor your brand
- Host discussions
- Get real-time feedback
- Be more responsive to target audiences
- Benefit from viral aspects of social media
- Drive incremental traffic to websites and targeted pages
- Facilitate community building
- Reach a broader audience
Looking to start or expand your own social media presence? Answer three questions to determine if a social media presence is right for you.