WhatCounts Publicaster

WhatCounts is a mass email client that not only gives you the ability to easily send out communications to your listservs, but also does extensive analytical tracking.

This tool is provided and provisioned by the Division of IT and can be made available to schools or departments by filling out this request form.

Email Management

The WhatCounts WYSIWYG (What You See Is What You Get) editor makes it easy to quickly create professional quality HTML emails.  While you are welcome and encouraged to develop your own in-brand HTML templates, Online Strategy does provide a base newsletter template that can be used in a variety of ways.

The “Quick Test” and “View in browser” features make error checking easy and allows you to preview what your email will actually look like when it is sent.

For tutorials and questions about the Email Manager, visit the WhatCounts Learning CenterNote: You must create an account and/or login.

 

The list summary gives you an overview of your active subscribers, invalid email addresses and receiptiants who opted out of your listserv.

Email List Management 

WhatCounts provides a simple user-interface for creating, uploading, and managing email lists. You also have the ability to track your subscribers with analytics on the number of hard/soft bounces, opt outs, and unsubscribes. Large lists can be segmented out into smaller, more targeted lists while keeping all of the data in one easy-to-manage location.

For tutorials and questions about the List Manager, visit the WhatCounts Learning Center. Note: You must create an account and/or login. 

 

Easily choose which email list you wish to send to with the Whatcounts Campaign Manager.

Campaign Manager

The campaign manager allows you to group sets of emails into different “campaigns”, so that you can run comparative analytics on each group.  Emails are actually sent through this feature.

For tutorials and questions about the Campaign Manager, visit the WhatCounts Learning Center. Note: You must create an account and/or login. 

 

Campaign Performance is one of WhatCounts' many strengths. See how your emails are doing at a glance with overview analytics or dig down to the granular level to see exactly who is opening your emails.

Reporting

WhatCounts’ reporting offers in-depth looks at both individual email and larger campaign analytics.  Compare sets of emails to track open and click rate performance over weeks, months, semesters, or years.  Dig even deeper into your analytics to see who is opening emails, how many times they are opening an email and what is generating the most email clicks.

For tutorials and questions about Reporting in WhatCounts, visit the Whatcounts Learning Center. Note: You must create an account and/or login.