Emma Mass Email Marketing Tool

As of July 2017, Emma is the central mass email tool used at GW. Emma is replacing the previous system, WhatCounts Publicaster, and offers a modern interface with a range of features including:

  • Easy drag and drop layouts
  • A/B testing to evaluate which emails are most effective
  • A mobile app to monitor live metrics,
  • An image library for quick access to graphics.
  • Out-of-the-box GW-themed templates

If you're interested in a custom mass email template, submit a project planner to Marketing & Creative Services. In addition to the online training materials provided by the vendor, Online Strategy provides periodic classroom trainings on Emma, and you can drop by office hours anytime with questions.