Content Preparation & Development

This second component focuses on content development and sitemap creation. 

  1. We will conduct a Content Development Workshop with your primary content creation team. This presentation focuses on best practices for thinking and writing for the web, including audience analysis, formatting techniques, and content for the mobile web. This will prepare you for reviewing existing website content and creating new content. You can also use this time to review our online training for content development.
  2. We will also collaborate in creating a sitemap. You will begin by assessing your current content resources and future content plans, and reviewing our guidelines for sitemap development. Creating a sitemap establishes your website's information architecture, including main and secondary navigation and general content structure. The Online Strategy team will guide you along this process until you have an Approved Sitemap.